From aerospace engineering
to AI consulting

I'm Arthur Zamfir. I built systems that automated complex engineering work — and realized the same principles apply to any knowledge-heavy business.

The Background

Engineering credentials, practical mindset

I spent years at the German Aerospace Center (DLR), where I led the development of a knowledge-based engineering platform and worked as a technical lead on systems that automated complex engineering workflows — handling everything from high-level design to implementation.

That experience taught me something I keep coming back to: the thinking behind automating complex aerospace workflows applies to any business built around knowledge.

Why LogiShift

Growing businesses deserve better than the status quo

Large enterprises have dedicated AI teams and large budgets. Most growing businesses don't — and the AI industry mostly ignores them. They're either sold enterprise tools they don't need or left to figure it out themselves.

I started LogiShift to change that. I don't write reports about what you should do with AI. I build the thing. No vendor relationships, no referral fees. I'm an engineer and I like making stuff work.

My Principles

What I stand for

Start with the problem, not the tech

AI is a tool. If you don't know what problem you're solving, no tool will help. I always start with your pain points.

Simple beats clever

The best solution is the one your team actually uses. I favor practical, maintainable implementations over impressive-sounding complexity.

Your data, your control

I never recommend tools that hold your data hostage. You own your processes, your data, and your choice of vendors — always.

Honest by default

If AI isn't the right solution for your problem, I'll tell you. I'd rather lose a project than waste your money on something that won't work.

Practitioner, not just advisor

I use AI to run my own business — from research to client delivery. I know what works and what breaks because I deal with it daily.

No one to answer to but you

No vendor partnerships, no referral fees, no incentive to recommend one tool over another. My only agenda is what actually works for your business.

Want to work together?

Tell me where your team loses time. I'll show you how to get it back.

Get in Touch